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DISCLAIMER: Pepsi and its affiliates are in no way
associated with TekRebel Designs. Production of Teksi was for educational
purposes at California Polytechnic University: Pomona. It was never
marketed, advertised, or sold for profit on any economical market. TekRebel
Designs does retain graphic copyrights and all other applicable ownership
rights.
The Teksi Project was a class
assignment. We were to take an existing logo or product and design a
new look for it for marketability purposes. The class was given a
wide range of options even including incorporating our own
individualistic styles into the design. I chose the existing Pepsi
logo and decided to TekRebelize it. I gave the new logo a TekRebel style with a
chrome background and some hard beveled edges. I duplicated all the
nutritional facts and barcode with the same exact fonts and Photoshopped
them in.
I first tried to duplicate
the original design of Pepsi in Photoshop 7.0. I got as close as I could
to the font, size, and tracking. The circle swirl is not exactly the same, it's actually
rotated at a different angle. The shadow on the circle swirl is also
as close as I could possibly get it to.
To turn concept into product,
I bought some acetate printer paper that can be found in any electronic
computer store. With that I printed my design and put a regular white
piece of paper behind the transparency to bring out the design colors.
With that it created a sheen found in any 20 oz beverage. And thus
Teksi was created...
Unfortunately I only took webcam pictures of the
finished product before turning it in.
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